Concept
Element 19 (which is the number for potassium on the periodic table) shines a light on the remarkable Caltech discovery of a renewable potassium-based catalyst. The catalyst can be used for the manufacture of essential chemical products and is both sustainable and affordable. Featuring PhD student and Dow-Resnick Fellow, Anton Toutov, Professors Robert H. Grubbs and Brian M. Stoltz, postdoctoral scholar Wen-Bo “Boger” Liu, and undergrad Kerry Betz, the film aims to broadly explain the implications of the team’s groundbreaking work in sustainable chemistry in an accessible way.
Production →
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Sound + Color →
Project Highlights
Many times we have to work with other people and sometimes that makes us feel like we lose control. We feel frustrated when things don’t end up exactly the way we want. My goal with this design was to lose 100% control over the design process and put 100% trust on my team.
This time I didn’t design the horse, I asked some of my colleagues to do it instead. They were 5 people and each of them had 2 minutes to do anything they wanted to the horse. I didn’t give them any directions, advice nor judgement. I’m very happy with the end result.
© images by Daniel Forero